Mike Adam and Phil Ley are the driving forces behind Digital Animal.
Mike has had a long and successful career in analytical technology, and a shorter (and perhaps slightly less successful) career in rock ‘n’ roll. Phil was the marketing genius behind Sonic the Hedgehog. He went on to become Marketing Director of Sky Television and then founded Branded, a leading strategic marketing consultancy.
Mike and Phil believe that the most significant impact of the digital revolution is not that brands are connected to their audience; it is that current and prospective customers are connected to each other. Amigo was born out of this belief.