Recently, there's been an explosion of interest in influencer marketing, with many brands adding this approach to their marketing mix. So we decided to host a breakfast, which centred on influence.
Being able to measure and track every modicum of success is great, but it becomes easy to forget about the bigger picture. What is the impact that ad had on everyone who didn’t click?
Retargeting is an incredibly common strategy, but that doesn’t make it any less of a ridiculous concept when you take it out of the context of the internet. In fact, if you really think about it, it’s an absurd practice even in its intended setting.
We met Kevin Gibbons at our second Discover Customer Love breakfast and after hearing what he had to say, we wanted to sit down with him to discuss how creative, relevant content is integral to a marketing campaign focused on bringing value to your customers.
It’s one thing to sell something that’s not quite as appealing as its competition, but quite another to lie about what it is altogether. So why do so many companies use content like clickbait to lure their customers?
Everyone’s got a digital presence these days and everyone wants to make themselves heard. But victory does not go to those who shout the loudest. Your customers will become deaf to your message and leave in search of less aggressive alternatives.
Pop-ups interrupt the customer experience. They demand attention. When did marketers decide that it was okay to be so demanding? Their forceful behaviour is abusive, but there is a better way.
We are all spending more and more time on our mobiles - marketers know this. Screen space is smaller, but marketers are using the same methods as on desktop, dominating the small screen! There is a better way.
Deconstruction was founded on the principle that a product or service should have inherent merit, distinctiveness, appeal and value and not just something that needs to be sold. Bob's belief in creating a product of value is why we had to ask for his thoughts on the current state of digital marketing.
Digital marketing is tough, right? Especially with the rise of ad-blockers. Some adverts online are invasive, but instead of looking for ways to bypass ad-blockers, we should be looking for a better way.
Digital marketing is tough, right? Some brands believe in the philosophy that digital marketing is a matter of perseverance. They bombard their customers to the point of abuse, but there is a better way.
Following the success of our first marketing breakfast, attended by an impressive guest list that included senior marketers from brands like Quill, Mavens of London and Odeon, we hosted a second Discover Customer Love Breakfast. This time, the topic of discussion was how to stop abusing customers digitally and the steps we should take before it’s too late.
Following on from our first Discover Customer Love breakfast, we sat down with Ivan Mazour of Ometria to discuss his take on digital marketing, customer lifetime value and what it really means to craft a positive customer experience.
Mavens of London is a research-led digital strategy agency, focused on providing clear, practical solutions to their clients’ business problems, which they do by analysing and aggregating a broad pool of data. Mavens does a lot of different things and does them differently. Which is why we sat down with Ivo van den Brand, Director of Mavens.
PensionBee was founded on the premise that the pension industry is difficult for the average person to negotiate, and it needs to change. This drive to step up and put the customer back in control is what made us want to talk to Jasper Martens, VP of Marketing, about his thoughts on discovering customer love.
In the same way that David triumphed over Goliath, could your everyday customers actually be more influential than big-name celebrities? Gnack might be all about the "micro-influencers", but we believe in friendship.
We thought you might be curious about what goes on in the Digital Animal offices, so we asked a few members of the team if they wouldn't mind jotting down a few thoughts about what they get up to. This week, the spotlight's on Oli.
A word of mouth marketing campaign lives and dies on the strength of your relationship with your customers, but an inappropriate incentive can tip the balance out of your favour. In order to create a strong referral scheme, it's important to make sure you are offering the right rewards.
If you're a student, the odds are you're broke. Or at least, close enough to broke that you don't want to waste your pennies on a bad buy. So why not leave it to your friends to take the risk, and make the most of their experience?
What is it about Richard Branson's approach to customer service that puts him head and shoulders above the competition? We delved into the world of Virgin to see what it is they do differently, and found that they are dedicated to discovering customer love in everything that they do.
Whilst they might divide opinion, there's no arguing the fact that Apple has placed an intense focus on crafting a unique customer experience. We believe that it is this determination to do things the way they believe things should be done, rather than following the crowd, that makes them so successful when it comes to discovering customer love.