EVERYONE ADVERTISES

We are specialists in advocacy marketing.

We believe that advocacy should be at the heart of any marketing strategy.

Market-leading business like AirBnB, Uber and Dropbox agree.

Our solutions drive revenue directly and allow our clients to identify their most influential customers to target their marketing effort.

ADVOCACY IS POWERFUL AND COMPLEX

Online advocacy impacts your most valuable asset: your customers. The prize is therefore substantial; but the solution cannot be ‘set and forget’.

That’s why we provide technology and data-driven consulting to support your marketing team in developing intelligent advocacy for your brand.

EASY INTEGRATION WITH YOUR DIGITAL ASSETS

Digital Animal’s technology is simple to implement for your entire online infrastructure.

We enable your marketing team to build intelligent advocacy campaigns and monitor their impact.

We identify who is sharing (your ‘Advocates’) and who they refer (their ‘Friends’). This enables you to attribute influence to individual Advocates and reward them and their Friends as you choose.

We analyse the data from your advocacy campaigns, along with other marketing data you are collecting, to optimise advocacy for your brand and improve future campaigns.

WHAT IS ADVOCACY?

Word of mouth has long been recognised as the most effective form of marketing. Some of your customers are already advocating for your brand to their networks, by sharing links, posting on Facebook, tweeting and re-tweeting, liking images and writing reviews of your products. It is useful, but not easily actionable.

With Digital Animal, you can create bespoke campaigns targeting advocates; you can measure the effectiveness of individual advocates in generating outcomes that you value; and you can reward both the advocates and their friends for their involvement. You also collect all the data surrounding Advocacy and use it to inform your broader marketing strategy. 

FIND OUT MORE

WHAT WE DO

Insight

Insight

“Engaging with you to understand and improve advocacy in their business.”

Implement

Implement

“Deploying our technology within your online infrastructure and integrating with relevant 3rd party technology.”

Intervene

Intervene

“Managing Advocacy Campaigns using our technology and relevant 3rd party technology.”

Interpret

Interpret

“Delivering reports and analysis of advocacy data."

CLIENTS

axa
BT
petplan
tesco1

From the Blog