EVERYONE ADVERTISES

We are specialists in advocacy marketing.

We believe that advocacy should be at the heart of any marketing strategy.

Market-leading businesses like AirBnB, Uber and Dropbox agree.

Our solutions drive revenue directly and allow our clients to identify their most influential customers to target their marketing effort.

ADVOCACY IS POWERFUL AND COMPLEX

Online advocacy impacts your most valuable asset: your customers. The prize is therefore substantial; but the solution cannot be ‘set and forget’.

That’s why we provide technology and data-driven consulting to support your marketing team in developing intelligent advocacy for your brand.

EASY INTEGRATION WITH YOUR DIGITAL ASSETS

Digital Animal’s technology is simple to implement for your entire online infrastructure.

We enable your marketing team to build intelligent advocacy campaigns and monitor their impact.

We identify who is sharing (your ‘Advocates’) and who they refer (their ‘Friends’). This enables you to attribute influence to individual Advocates and reward them and their Friends as you choose.

We analyse the data from your advocacy campaigns, along with other marketing data you are collecting, to optimise advocacy for your brand and improve future campaigns.

WHAT IS ADVOCACY?

Word of mouth has long been recognised as the most effective form of marketing. Some of your customers are already advocating for your brand to their networks, by sharing links, posting on Facebook, tweeting and re-tweeting, liking images and writing reviews of your products. It is useful, but not easily actionable.

With Digital Animal, you can create bespoke campaigns targeting advocates; you can measure the effectiveness of individual advocates in generating outcomes that you value; and you can reward both the advocates and their friends for their involvement. You also collect all the data surrounding Advocacy and use it to inform your broader marketing strategy. 

FIND OUT MORE

WHAT WE DO

Insight

Insight

The first step is to determine what background advocacy activity is already taking place on our client’s digital assets. We can enrich this by tracking the identity of the individual sharer and the results of their sharing. Based on the insight that we gain, we work with the client’s marketing team to determine where advocacy can be most effective for our client’s business.

Implement

Implement

Once implemented, all campaign configuration, operation, data collection and client data access are handled by Digital Animal’s cloud based services. This enables the client to define and monitor multiple Advocacy Campaigns simultaneously. An Advocacy Campaign is defined by the marketing assets that are shared and the behavioural goals set by our client.

Intervene

Intervene

Once a Campaign is live, Digital Animal uniquely identifies who is sharing (the ‘Advocates’), captures the behaviour and identity of successful Referrals (the ‘Friends’); and attributes these referrals to the Advocate. This enables us to intervene and add motivational structures to reward the Advocates accordingly.

Interpret

Interpret

Digital Animal standard reports measure the effectiveness of campaigns. For example: Who are your top 20 advocates? Which is your most successful campaign? And why? Broader marketing questions can be answered by combining the advocacy data collected by Digital Animal with other marketing and customer data to enrich marketing insights.

CLIENTS

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From the Blog